Master’s Degree Programme in Media Education

Introduction

Media play an increasingly central, diverse and complex role in contemporary life from early age to the adulthood. This is true not only in highly developed economies as in Finland, but also in emerging markets such as Brazil, Russian, China, India and South-Africa forming BRICS countries as well: most people live increasingly mediated lives.

The array of media we routinely use is astounding and people use media for every kind of personal and social practice today – talking and other forms of communication, playing, shopping, dating, relaxing, staying informed, creative expression, exploring and promoting interests, learning, therapy, and as a dimension of expressing personal identity through the display of branded products. An increasing proportion of household expenditure is devoted to media and their uses. The International Master’s Degree Programme in Media Education at the University of Tampere will develop education and research in this field of universal importance.

The focus of the programme will be on developing expertise in the new discipline of Media Education, which is formed by linking media literacy to information and communication technology in learning, media production and critical thinking in media saturated societies. The Programme advances students’ expertise in tutoring the development of conceptual awareness and practical skills that are necessary for competence in reading and writing media, and also in creating suitable learning environments in various contexts.

Further Information

The essential focus of the Master’s Degree programme in Media Education is on developing expertise in the new discipline of media education formed by media literacy linked to information and communication technology in learning, media production and critical thinking in media saturated societies. The programme develops students’ expertise in tutoring the development of conceptual awareness and practical skills that are necessary for competence in reading and writing media, and in creating suitable learning environments in various contexts.

The programme will facilitate maturity in the cognitive skills needed to understand and evaluate media and their contents, as well as cultural practice – enabling media users to be more than consumers by actively engage in doing mediation for themselves (i.e. as ‘prosumers’). This field is of keen relevance for the development of education curricula across all levels, and especially for children and young people today. Teachers in several stages of schooling want to develop greater expertise to be able to teach about and through diverse mediated platforms effectively. Moreover, educators in pre-school organisations and youth counselling need skills to reflect on media with children, and competence to organise relevant events, especially media workshops. Thus the focus for this programme emphasises the respective and combined pedagogies of media and information literacies, as well as relevant pedagogies that will be useful for users in new kinds of learning environments.

Students will explore the roles and functions of media and genres of content in everyday life, comparative similarities and differences as a function of cultures and identities (e.g. gendered, age-related, language-based, majority and minority populations, etc). They will learn how to collect, analyse and critique empirical data of many types, quantitative and qualitative, to deepen understanding of trends and dynamics characterising change as well as continuity. They will be engaged with coursework in the fields of media education and literacy, and graduate study in this field will prioritise the development of theory in media education, especially as this is related to theories about media audiences and users of diverse generations and cultural milieus. The practical application of theories is pertinent to various contexts, for example in schools, media organisations and public administration. The contents of the program are organized in three categories as 1) research on media education, 2) teaching and learning in mediated environments, 3) developing media education in organizations.

Study planning and guidance

Master’s Degree Programme in Media Education will change its name. In future the programme is called Master’s Degree Programme in Digital Literacy Education. Next intake will be in 2019. More information about applying on the admissions website.

Contact

Contacts and Further Information
Sirkku Kotilainen
Professor in Media Education
Faculty of Communication Sciences
sirkku.kotilainen@uta.fi

Reijo Kupiainen
University Lecturer
Faculty of Education
reijo.kupiainen@uta.fi

Ms Anna Vähämäki
Coordinator of International Education
Email: anna.vahamaki@uta.fi

What our students say

Studying in a Master’s Degree Programme in Media Education. (Radio interview)

Secretary of study affairs Tiina Riihelä is interviewing students You Kyung Kim, Thi Thanh Thao Nguyen and Maryam Hassanzadeh Khansari

Radio Moreeni